Marine
Customer Satisfaction & Retention Training
Building
customer loyalty is the single most important job in a dealership today.
Evidence clearly shows a relationship between sales and service satisfaction and
repeat business. So when boating customers knock on the door of your dealership,
the way they are treated makes all the difference in the world.
The “knock” may come when a first-time guest visits your parts department,
attends your invitation-only event, or sends an e-mail to your web site. In each
of these cases the customer will experience your dealership and be left with a lasting
impression. Our goal is making sure your entire dealership team—from forklift
driver to dealer principal—has the right attitude and skills necessary to
interact with, and impress, your customers.
Keep your customers coming back for more.
Sandy
and GP create courses on all aspects of customer satisfaction and retention training
to expand dealer market and profits while building customer loyalty. We promote
one-to-one interaction with students through our call center, internet links, and
telephone follow-up systems. Courses and topics include:
- Understanding a customer’s worth to an average dealership
- Creating customer satisfaction through critical actions and opportunities
- Understanding how repeat and referral customers affect service labor, parts, and
unit sales
- Resolving customer complaints
- Improving customer satisfaction index scores
- Empowering team members to work toward improvement
Contact us today to learn more about GP’s marine industry experience: